If you’ve been scrolling through Instagram, TikTok, or YouTube and seen influencers unboxing free products from big name brands, you’ve probably wondered: How do they get those PR packages?

The good news is, you don’t need millions of followers to start receiving free products and collaborating with brands. In fact, many companies now send PR packages to micro-influencers (creators with 1,000 – 50,000 followers) because their audiences tend to be highly engaged.

Here’s your step-by-step guide to start getting PR packages in 2025, even if you’re a beginner.

1. Understand What PR Packages Are

A PR package is a free product (or set of products) that a brand sends to influencers, bloggers, or media outlets to:

- Create buzz around a launch

- Get organic reviews or mentions

- Build long-term relationships with creators

Important: PR packages are not always paid collaborations. In many cases, the brand sends products in hopes you’ll share them with your audience, but payment is separate.

2. Grow Your Social Media Presence

Brands send PR packages to creators with an audience; big or small.

Pick your platform: Instagram, TikTok, YouTube, or a blog.

Post consistently: 3–5 times per week keeps you visible.

Focus on engagement: Brands care more about likes, comments, shares, and watch time than raw follower count.

Pro tip: Micro-influencers (1K–10K followers) with high engagement often get PR before larger influencers with low engagement.

3. Choose a Clear Niche

Brands want to send products to creators whose audience matches their target customers.

Popular niches that get PR packages:

- Beauty & skincare

- Fashion

- Tech & gadgets

- Food & beverage

- Fitness & wellness

- Home décor & lifestyle

When your content is niche-focused, brands can easily see if you’re a good fit for their PR list.

4. Create High-Quality Content

Before a brand sends you a PR package, they’ll check your profile. They want to see:

- Clear, bright photos or videos

- Consistent editing style that matches your brand

- Captions that engage your audience

- Proof that you can showcase products in an appealing way

If your feed already looks like you work with brands, they’ll be more likely to send you free products.

5. Engage with Brands on Social Media

Don’t wait for brands to find you, make yourself visible to them.

Follow them on Instagram, TikTok, or Twitter.

Like and comment on their posts genuinely.

Tag them when you mention their products.

This builds familiarity and increases your chances of being added to their PR list.

6. Create a Media Kit

A media kit is your influencer résumé. It should include:

- A short bio and niche

- Audience demographics (age, location, interests)

- Engagement rate

- Follower count on each platform

- Examples of past brand collaborations (even small ones)

- Contact information

You can create one for free using Canva.

7. Reach Out to Brands Directly

Many influencers wait for brands to approach them, but you can speed things up.

Here’s a simple outreach template:

> Subject: PR List Inquiry – [Your Name]

Hi [Brand Name],

I’m [Your Name], a [Your Niche] content creator with an audience of [Your Follower Count] on [Platform]. I love your brand and often feature [specific product].

I’d love to be added to your PR list for future product launches. Please let me know the best way to share my media kit.

Best,

[Your Name]

8. Sign Up for Influencer Platforms

Influencer platforms connect creators with brands looking to send PR packages or run paid campaigns. In 2025, some popular ones include:

- Influenster

- AspireIQ

- Upfluence

- Octoly

- Famebit (YouTube BrandConnect)

These platforms often have free sign-up options and match you with brands that fit your niche.

9. Start with Small & Local Brands

If you’re just starting out, it’s easier to get noticed by smaller brands first.

- Reach out to local businesses

- Offer to create content in exchange for free products

- Build your portfolio so bigger brands see your potential

10. Deliver Value Once You Receive PR

The fastest way to keep getting PR is to make brands happy with your content.

- Post high-quality unboxings, reviews, or tutorials

- Tag the brand in every related post

- Engage with their brand page after posting

- Send them analytics showing the reach and engagement of your post

11. Stay Professional

Treat PR relationships like business partnerships.

Be polite and respond to messages quickly

Follow brand guidelines if they give them

Never bad-mouth a brand publicly

Common Mistakes to Avoid

- Asking for PR before you have an established profile

- Ignoring smaller brands because you want “big names” right away

- Not posting about PR packages you receive

- Copying other creators’ content without adding your own twist

Final Thoughts

Getting PR packages in 2025 isn’t just for big influencers, it’s about building trust, creating quality content, and forming relationships with brands.

Start small, show you can deliver value, and soon enough, your inbox will start filling with collaboration offers and exciting deliveries.